Why Use a REALTOR®?

REALTORS® wear many different hats. They are detectives, therapists, decorators, financial advisors, negotiators, and all-around miracle workers. That’s why they’re more than salespeople. They’re professional advisors you can trust, assisting you through the largest financial decisions of your life.

Many consumers consider selling their home directly but eventually turn to REALTORS®. Smart home sellers realize they need the expertise in pricing their home, making connections with REALTORS® working with buyers, arranging and staffing open houses, and coordinating with other professionals in the sales process.

Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. REALTORS® work independently, for small agencies, or for large brokerages. They help people buy and sell residential or commercial properties, vacation homes, and land; they conduct appraisals; they operate in the United States and in other countries; some specialize in auctions; and others are buyer’s representatives.

  • REALTORS® Are Experts: The home price for sellers who use an agent is 16 percent higher than for those who don’t, according to NAR’s 2005 Profile of Home Buyers and Sellers, and nine out of 10 home buyers use a real estate agent in the search process.
  • REALTORS® Work to End Housing Discrimination by upholding the Fair Housing Act of 1967. This act was created on the principle that every American should have an equal opportunity to seek a place to live, without being afraid of discrimination due to factors outside their control.
  • REALTORS® are active members of their communities.
  • REALTORS® Protect You
  • REALTORS® follow a Code of Ethics: To be a member of NAR and a REALTOR®, a real estate agent must abide by a set of professional principles and serve clients fairly.